SBA Monthly Webinars

Upcoming Webinars – October 2019


Top 4 Considerations When Selling or Closing a Business

Thursday, October 3, 2019 from 1pm to 2pm EDT

Selling or closing a business is a unique time for business owners. It could mean a big payout and significant transition for the business owner, employees and customers.

In this webinar, CEO of MyCorporation Deborah Sweeney will present key legal and business considerations when selling your business.

The webinar will cover these factors:

1. Is your business in good standing?

    -Have you managed your legal documents properly, maintained insurance and business licenses?

    -Consider evaluating the current status of your business filings as part of your next steps in selling or closing your business.

2. Evaluate the intellectual property and goodwill value.

   -Have you protected your intellectual property?

   -What goodwill value do you have in your business?

   -What is your customer base and value of partners?

3. Is this the right time and will you get the right price?

   -Can you pay outstanding debt, if any?

   -Evaluate other competitors in the industry– determine value and opportunities for sale/consolidation.

4. Communication is key.

   -Make sure to communicate with your employees about your strategy and next steps.

   -Ensure the time is right to share details with customers and/or partners.

   -Ensure the acquiring party understands next steps to maintain smooth transition.





Financial Management for Small Business

Wednesday, October 9, 2019 from 11am to 12 noon EST

The Financial Management for a Small Business module will take you on an important first step to building a better financial future for your business.

After completing this training, you will be able to:

  • Explain the concept of financial management and why it is important to a small business.

  • Identify financial management practices, rules, and tools that are commonly available to a small business.

  • Explain the most common financial statements.

  • Explain how these financial management practices, rules, and tools work.

  • Explain financial management basics for a small business.

  • Importance of cash flow management.

  • Explain the basics of financing for start-up and growing businesses.





Finance your business with ACCION - a nonprofit Micro Lender

Wednesday, October 16, 2019 from 11am to 12 noon EST

This Small Business Administration (SBA) sponsored webinar will teach you about ACCION, the largest nationwide nonprofit lending network in the United States. ACCION empowers small business owners through access to capital and education. Accion offers affordable business loans from $1,000 to $250,000, complemented by in-depth guidance, coaching and an entire support system of peers, mentors and resources. Join this 1-hour webinar to learn more about funding opportunities with Accion.





Grow with Google - Spruce Up Your Holiday Marketing Plan

Wednesday, October 16, 2019 from 11:45am to 1:15pm EST

Spruce Up Your Holiday Marketing Plan Join Google and Constant Contact for our annual holiday livestream. Prior to this workshop, small businesses should visit Google.com/smallbusiness to create an action plan for themselves. Gather your community together for this livestream as we dive into three ways to reach customers, just in time for the holiday shopping rush. Topics include: Google My Business listings Online advertising Email marketing.






Startup Success Virtual Conference 2019

Thursday, October 24, 2019 from Noon to 5pm EST

This half-day conference takes place completely online and registration is free to the public. Attend this exciting conference to learn how to successfully launch and grow your own small business. This virtual event will offer: exclusive educational webinars led by industry experts, online business mentoring, prize giveaways, networking opportunities, and free business resources. Get the information you need to succeed as a small business owner from the comfort of your own home or office.

Link to agenda:


Register here:


Link to individual classes:




Laser-Targeting Your Audience for the Busy Solopreneur

Thursday, October 31, 2019 from 1pm to 2pm EST

Being able to reach and engage your target audiences via organic marketing has nearly disappeared. Without the bandwidth to become a social media expert, and operating on a limited budget, what are you supposed to do?

Targeted digital advertising via platforms such as Facebook, YouTube, Instagram, or LinkedIn can effectively level the playing field without breaking the bank or having a huge learning curve.

In this session, digital marketer and marketing coach Dan Harris will explain how to use digital advertising campaigns effectively regardless of where your target audience is and whether you’re savvy or an ads “newbie”.

Here’s what you’ll learn:

  • Understanding your audience to determine which channel or platform to use

  • Copyrighting: How to optimize your ad copy to get attention and convert

  • Targeting: Most powerful key to reaching who you want and spending less

  • How to best use your advertising budget (even small one)

  • Crafting an effective Call-To-Action to drive results

  • Analytics: Best way to decide what’s working (without needing to be a nerd)

  • Why re-targeting is your secret weapon to increase conversions, drive down ad costs, and your competitors don’t know about




Market Research

You have a great product or service, but who are your customers and how can you reach them? Take SBA's FREE online course for an overview of how to identify your customers and how to market to them.

How to Buy a Business

Are you thinking about buying a business? Take SBA's FREE online training for an overview of how to determine the value of a business and how to transfer ownership of a business.

Launch the course


How to Prepare a Loan Package  

Are you thinking about securing a loan for your small business? Take SBA's FREE online training for an overview of how to prepare a loan package.

Launch the course



Blogs and Recorded Business Training Videos


Encore Entrepreneurship for Women

This introduction to business planning is directed to women over the age of 50 who are interested in pursuing a second career and launching their own business.



Recorded webinars from SCORE - https://www.score.org/recorded-webinars


SBA Learning Center - https://www.sba.gov/learning-center



About the Author


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Enhance the quality of life in Highlands County by attracting a diversity of new businesses; increasing industrial investment while facilitating the retention and successful expansion of existing business and industry.

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Economic Development
Highlands County Board of County Commissioners
(P) 863.402.6906
(F) 863.402.6651